

Performance Projects
These Escape Collective optimisation project articles document my performance philosophy. They range from deep technical work on aerodynamics, equipment, and bike setup to ultra-endurance challenges where preparation, restraint, and execution matter more than optimisation marketing hype.
Some are analytical, some are experiential, but all are built around the same question: how do I solve the performance demands of this event.

Sometimes the race of truth lies.

Lower intensity, personalisation, and practice will get you to the start line primed for performance.

The bike, drag-reducing storage system, and kit that carried me 3,000+ km around Ireland.

I rode 3,100 km in under 10 days, largely unsupported, on a restricted diet and through intense storms and debilitating injuries, but thanks to a greater purpose I never once wavered.

Beware the hedonic rewards, licensing, and unintended consequences of seeking shortcuts.
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From dubious claims to misfit bikes: How aero marketing oversimplifies complex performance trade-offs and what riders can do to cut through the noise.

Optimising and off-the-cuff combined for a remarkable Everesting challenge.
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A VR headset, ground-down shoe soles, ice socks everywhere, and a new record.