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Performance Projects

These Escape Collective optimisation project articles document my performance philosophy. They range from deep technical work on aerodynamics, equipment, and bike setup to ultra-endurance challenges where preparation, restraint, and execution matter more than optimisation marketing hype.

 

Some are analytical, some are experiential, but all are built around the same question: how do I solve the performance demands of this event.

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Lower intensity, personalisation, and practice will get you to the start line primed for performance.

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The bike, drag-reducing storage system, and kit that carried me 3,000+ km around Ireland.

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I rode 3,100 km in under 10 days, largely unsupported, on a restricted diet and through intense storms and debilitating injuries, but thanks to a greater purpose I never once wavered.

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Beware the hedonic rewards, licensing, and unintended consequences of seeking shortcuts.

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From dubious claims to misfit bikes: How aero marketing oversimplifies complex performance trade-offs and what riders can do to cut through the noise.

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Optimising and off-the-cuff combined for a remarkable Everesting challenge.

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A VR headset, ground-down shoe soles, ice socks everywhere, and a new record.

© 2026 Ronan Mc Laughlin Performance Optimisation

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