
Tackle what's actually making you slower
Your personal head of performance
Training is only one part of performance.
I help ambitious cyclists identify where performance is being lost, determine which interventions actually matter, and build a plan to apply them.

ATHLETE
More than two decades of elite-level competition, international representation, Ultra racing and record-breaking rides.
COACH
Over a decade translating event demands and athlete physiology into focused preparation.
TECHNICAL SPECIALIST
Senior Technical Editor investigating bikes, aerodynamics, equipment, testing and performance technology.
PERFORMANCE LEAD
Bringing the different elements together, establishing priorities and keeping every decision focused on the outcome.
My approach to performance comes from more than two decades competing at elite level, over a decade coaching cyclists, and a professional career investigating the technology, science and insights that make riders faster.
As Senior Technical Editor at Escape Collective, I spend my working life questioning performance claims, speaking with engineers, scientists, coaches and professional riders, and separating meaningful gains from noise.
Performance Optimisation brings those perspectives together around one objective: making the rider faster.
Performance is a system
Physiology
Not just how much power you have, but how that power is produced.
Fuelling
Providing the energy and hydration required to produce and sustain the performance being asked of you without blindly following fads.
Aero
How efficiently you turn power into speed, becasue watts don't win races, speed does.
Bike fit
Does your bike fit enable and enhance your performance or tick boxes on a screen?
Equipment
We can't simply buy performance. Selecting the bike, components, clothing and setup that actually deliver for you.
Pacing
Distributing effort to use your available capacity where and when it delivers the greatest return.
Tactics
Making better decisions about when, where and how to use your capabilities in competition.
Enviroment
Understanding how wind, weather, terrain and conditions change the demands and optimal strategy.
Execution
Bringing preparation, decisions and performance together when the result actually matters.
Performance
Bringing preparation, decisions and performance together when the result actually matters.
None of these exists in isolation.
My objective is system performance. Identifying what matters most, understanding the interactions, and focusing on the changes most likely to make you faster.
Not sure where to start?
Different people and goals need different levels of support.
Start with the one that sounds most like you.
I have a target event:
Let's get started with your Performance Project
Planning, managing, and optimising for a championship, time trial, ultra event, record attempt or other defined objective? I'll reverse-engineer the performance required and build the project around it.
I want to know more:
Consutations
I have questions about the services, or I want focused support for a defined problem.
Still not sure?
Start with a Discovery Call.
You don't need to decide now which service you need. Tell me your goals and ambitions, and we'll work out the most appropriate next step for you.
Book a 20-minute Discovery Call - £20
The £20 is credited against a subsequent consultation or other service.
15 min
20 British pounds







